Last updated: October 9, 2026
Avalon Mortgage Group (“Avalon,” “we,” “us”) is a branch of E Mortgage Capital, Inc. (NMLS #1416824), Branch NMLS #2634010. This policy explains what information we collect when you visit avalonmortgagegroup.com, chat with us, or contact us, and how we use and protect it.
Information we collect
- Information you give us: your name, email address, phone number, and anything you share when you chat, text, call, email, fill out a form or start an application.
- Information collected automatically: your IP address, browser and device type, pages you visit, time spent on pages, and how you arrived at our site.
- Cookies and similar tools: small files that keep the site working, remember your preferences, power our chat feature, and help us understand how the site is used. You can block or delete cookies in your browser settings; some features may not work without them.
How we use your information
- To answer your questions and provide the mortgage services you request
- To contact you by phone, email or text about your inquiry or loan
- To operate, secure and improve our website
- To meet legal, regulatory and compliance requirements
Text messaging (SMS)
If you give us your mobile number and agree to receive texts, we may text you about your inquiry or loan. Message frequency varies. Message and data rates may apply. Reply STOP or REMOVE at any time to opt out, or HELP for help.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging opt-in data and consent are not shared with any third parties. We may share information with service providers who help us operate (for example, our texting and customer support platforms) only as needed to provide those services.
How we share information
We do not sell your personal information. We may share it:
- With E Mortgage Capital, lenders, appraisers, title and closing companies, and other service providers when needed to process your loan request
- With vendors who help us run our website, chat, email and phone systems
- When required by law, regulation or legal process, or to protect our rights, our clients or the public
- As part of a merger, sale or transfer of business assets
If you apply for a loan, the information in your application is also protected under federal financial privacy law (the Gramm-Leach-Bliley Act). You will receive our lender’s separate privacy notice explaining those protections and your choices.
How we protect and keep your information
We use reasonable administrative, technical and physical safeguards to protect your information. No website or transmission over the internet is completely secure, so we cannot guarantee absolute security. We keep information only as long as needed for the purposes above and to meet legal and regulatory record-keeping requirements.
Your choices
- You can ask us to access, correct or delete your personal information, subject to legal record-keeping requirements.
- You can opt out of texts by replying STOP or REMOVE, and out of marketing emails using the unsubscribe link.
- Depending on your state of residence, you may have additional privacy rights. Contact us to make a request.
Third-party websites
Our site links to other websites, such as our online loan application and review platforms. Their privacy practices are governed by their own policies.
Children’s privacy
Our website is not intended for children under 13, and we do not knowingly collect information from them.
Changes to this policy
We may update this policy from time to time. The “Last updated” date above shows when it last changed.
Contact us
Avalon Mortgage Group
Alpharetta, Georgia
Phone: 404-850-2030
Email: info@avalonmortgagegroup.com